5 Tricks for Running An e-Commerce Business
E-commerce is the buying and selling of products and services online. Many companies have embraced e-commerce – for some companies it’s their sole means of generating money. There are tricks that can help you to be more successful when trading online. Keep reading to learn a few of these tricks.
Build a strong website
It’s possible to trade through a site such as eBay or Amazon, but having your own website can help you present your business as an official company. Your site needs to look professional. It’s possible to build a website for free using a website builder like WordPress, while services such as Shopify can also handle the payment side of things.
Alternatively, you could pay a professional web designer to craft something unique. On top of a website, it may be wise to have social media pages to increase your web presence. Facebook and Twitter have become increasingly methods of business marketing.
Choose the right courier service
A good delivery service can improve the reputation of your business. Make sure that you pick a courier service that can meet your delivery requirements. You may want to think twice before trading internationally as this will involve paying extra for overseas shipping services. Different courier services charge different rates – the size and nature of your product can also make a big impact on the price.
Expand your payment options
Make it easier for people to pay for your product by accepting multiple payment options. Opening a merchant services account could allow you to accept credit cards, which could be useful if you sell expensive items. Also, try to maximize the amount of places online where people can buy your product. Consider selling through online wholesalers. You can even set it up to have products bought directly from your Facebook page.
Encourage positive reviews
Many people use online reviews to base their decision on whether to use an online company. Collecting positive user reviews is important for gaining the trust of potential clients. Services such as Amazon prompt users to leave reviews. You may also be able to allow reviews on your website. Public reviews gain the most amount of trust. If you’d rather keep feedback private, you can send feedback forms via email. This may allow you to collect testimonials to put on your site.
Optimize your search rankings
Make sure that people can easily find your business when looking for your product on search engines. If your site doesn’t show up until the tenth page, it’s unlikely you’ll get much business. Investing in search engine optimization (SEO) could be worthwhile. There are plenty of SEO companies that can help boost your rankings organically. Alternatively, you can use paid PPC services such as Google Adwords to boost your rankings, which places your set as an ad at the top of search listings.