5 Ways to Improve Your Food Establishment
Running a food establishment like a restaurant or cafe is a challenge, and the food industry itself is probably one of the toughest industries out there. A bad review of your food or venue, in general, could be the difference between having a busy night and having a bad one. Here are five tips to improve your food establishment.
Provide The Best Customer Service Possible
Customer service is something many successful businesses have got down to a tee. Whether it’s good customer service or bad, it’ll spread via word of mouth, so you want your customers leaving at the end of their meal, fully satisfied and happy with their experience within your establishment. You can provide training to your staff to a relevant level that suits your business. Perhaps you cater to fine dining experiences, and therefore you’ll need to provide your staff with silver service training. Regardless of the level, the customer should always feel welcomed and valued. This can start from the very moment they open the door. For example, the door can be held for them, or there can be someone at the front desk to welcome them in. These small gestures throughout their time with you all contribute to how they feel at the very end. It’s what will make them come back for more.
Offer Surprise Freebies Every So Often
Everyone loves a freebie right? So why not surprise customers every now and again with something for free? It could be an offer that you give your staff to dish out whenever they feel like a customer deserves it or maybe if the guests are celebrating something special. They don’t cost much in the grand scheme of things, but they will make a big difference in the customer’s impression. It might even lead to them leaving a bigger tip or recommending your business to friends and family.
Freebies are a great way of keeping customer’s happy. You may want to look at giving the occasional discounts out for the quieter times of the year.
Upgrade Your Interior When Needed
The interiors always have an influence on a customer’s experience because if it’s shabby and poorly lit, they’ll let you know about it. Their dining should be exceptional and therefore investing in table tops made out of reclaimed wood for restaurants can be just one way of upgrading your interior. Replace anything that’s broken and pay close attention to soft furnishings like chairs that tend to become easily torn and damaged. It doesn’t cost much to spend on the smaller things, and it’s these little changes that can make a big difference.
Take Criticism On The Chin And Respond Professionally
Some customers love to complain and no matter what you do, it probably won’t make them happy. The customer isn’t always right but if a customer is criticizing an aspect of the service, take it on the chin. Listen and be attentive, rather than just brushing it off and not paying attention to their upset. Respond professionally and in an unbiased manner. Do everything that you can at that time to fix the situation or an explanation for the problem.
There will be times where it won’t be enough, and unfortunately, you might lose that customer and also a dip in business because of it. However, it’s good to use it as a learning experience than something that’s negative.
Cleanliness Should Take Priority
Keeping a clean and tidy establishment is not only good for your customers, but it’s also the key to avoid any visits from the local government officials who could temporarily shut down your business until it’s sorted. Regardless of the location, every part of your business should be clean. Where food is prepped, the surfaces should be cleaned thoroughly and properly both before, during and after service. Public toilets need to be maintained on an hourly basis, and an effort should be made to clean the dining area so that each customer can have a pleasant experience.
With these tips, you’ll be making the positive changes that will hopefully lead to more success in your food establishment. Keep providing the best customer service and provide extra training when needed. Upgrade your interiors when they’re looking run down and keep cleanliness at the top of the list when it comes to priorities. Offer freebies and discounts to customers and remember that not every customer will be happy with your service. Use it as a lesson and a reminder to not make the same mistakes again.