Does Your Website Look Like A Real Business Or A Hobby?
So you want to run a company online, perhaps in your spare time. That’s great, but it’s important that you do take this seriously and ensure that you are taking the appropriate steps to find an audience for your business. It’s important to understand that there are two types of websites online. There are those used as a fun hobby and those setup for real business. You need to be seen as the latter rather than the former. To ensure this happens, we have to know the differences between the two.
Cookie Cutter Design Or Something Fresh
Websites often set up as a hobby tend to use a cookie cutter design. The template isn’t original, the design isn’t fresh, and it’s probably been set up on WordPress in about five minutes. WordPress isn’t too complex and can actually be a rather useful CMS because it’s so simple to upgrade and scale. However, you don’t want to be in the position where it looks like fifty percent of websites online. It needs to stand out. It has to offer your customers something different, something exciting.
This is why you should invest in a professional web design service for your business. If you have already set up a site on WordPress, you don’t need to get rid of it at all. Instead, you can get upgrades to the current site and ensure that it looks like a great space online for great content.
Hosting Or Horrible Issues
All business sites should be hosted properly. Hosting allows you space to get your business online effectively. Your hope is that you don’t run into issues with site performance and speed. This is quite common for sites that are not being hosted and are run by essentially borrowing space online. If that’s the case, then your customers are going to notice. You may find you get complaints about speed as well as issues with your site performance. Pages may not load at all and when they do, you might find that media cannot be played.
With professional hosting services this doesn’t need to be an issue for business owners and it shouldn’t be.
DIY Marketing Or Professional Product
You won’t find many people running a website as a hobby willing to invest in professional marketing. That’s just not going to happen. It would be a waste of money, but for a pro website, it is anything but. You need a proper web agency run by an expert like Danny DeMichele to ensure that your site is effectively marketing. Otherwise, you may not achieve the level of attention you need from users online.
Finally, a site set up as a hobby or for personal use can exist in a vacuum, but others can certainly not. It’s not possible to succeed online unless you build links with other companies and websites. This isn’t actually that difficult, and it’s something that all new and old business owners need to do. Get to emailing, retweeting, following and make sure you have a healthy network of individuals who work together to make your site a success.