How To Gain Better Customer Insights
Marketing is very different to what it was just a few years ago, thanks to the technological advances that have been made. To keep your business successful, you need to be aware of what your customers want, how they like things presented, and do they think someone else’s product and service is better than yours? This is the sort of information that lets you adapt and not fall behind your competitors.
Observe Your Customers
Seeing your customers in a natural environment will not only show you what products they buy but will let you see their emotions about them. This can be such useful information that even some of the largest companies, Proctor and Gamble being a typical example, use this approach.
It is also said that this can give you ideas of other uses for your product that perhaps you had not considered, as well as letting you know if they would recommend it to other consumers.
If you are a B2B business trade shows are a brilliant way to observe your customers. You can see if their service is up to standard, what do they have to say about themselves? Have they good appealing signage? Is the staff on the stand looking happy and helpful, or standing there looking bored and glum?
Seeing their approach can help you to understand their business and make it simpler to encourage them to improve their situation and so buy more from you.
Gauge Your Competitors Customers
You need to ask yourself just one question. Why are these consumers customers of a competitor and not yours? Finding the answer to that could open up a whole new customer base that will make your business more successful than ever.
Some people have gone to the extent of including competitors customers in their surveys and have been able to find a lot of useful information in this way.
One of the problems some businesses have is being able to collate and understand all the data they have collected. Master data management is the answer, as this will organize everything into order and then produce reports letting you know about ages groups, genders, location and anything else you request. It is brilliant to have so much information, but it is not much use if you cannot utilize it properly.
People love to tell stories, so encourage them on social media posts to tell about why they bought your product, and if it has been successful for them. If they are not happy with it, be positive and turn it into a plus, as that helps to build trust in you and your brand, and although that customer might not buy again, others will.
Consumers not only love to tell stories they enjoy reading them to. Tell them about some real-life experiences, let them see that you are human and they will relate to you in a much more friendly way. Stories back and forth can let you gain a lot of knowledge about the people you are interacting with on social media and this will make the effort worthwhile.
The more insights you have, the better you can make your business and the more money you will make.