How To Understand Your Customers’ Online Behavior
We are living in an online generation. Whether you are a tech-y person yourself or not, this is something that every small business owner will have to come to accept. After all, if your customers are operating online, you’re going to have to take to the web too. After all, as every good business person will be well aware, you need to place your products where customers will see them and take notice of them – whether that may be in a window display in a traditional brick and mortar store, or as part of an online catalog displayed through a social media feed. Any good business person will also know that they need to fully understanding their existing customers’ and potential customers’ behavior in order to determine whether your products are ticking boxes, generating demand, and catering to the market’s needs. So, to help your business to move forward, here are a few different things that you can do in order to better understand your customers’ online behavior.
Monitor Your Mailing List
If you’re operating online, you should have an option on your website for your visitors to sign up to a mailing list. There are various benefits of doing this. Having individuals’ contact details and permission to contact them means that whether they have bought something from you or not, you will be able to keep in touch and encourage them to return to make a purchase.
Monitoring your form can help you understand what kind of customers are visiting your page and how many make purchases right away. If this number is low, you can look at developing your web page design, improving your product photography, or surveying competition. Perhaps customers like what they see, but they could be conducting a search and finding a similar product or service cheaper elsewhere.
You should also monitor who unsubscribes from your mailing list. Unsubscribers can tell you just as much about your success as new subscribers. They can show whether large parts of your demographic are walking away from your product, allowing you to re-target this group through marketing, or moving your business forward with a new demographic and focus.
You can infer a lot about your customers through data analysis. Sometimes the best way to understand what your online customers are looking for is to get the information straight from the horse’s mouth. This is why many businesses conduct surveys. They can be short, sweet, and gain the exact information you want. The majority of people don’t tend to have time for surveys, or they simply don’t see any direct benefit of completing one for themselves. Offer an incentive such as a discount code in exchange for their time.
These are just a couple of different ways that you can better understand your target and existing audiences’ online behavior. Having a better idea of who your customers are and what they want can significantly benefit your business.