In the Know with SEO
SEO has become somewhat of a buzzword over the last few years. With so many blogs, forums, and other information-based sites talking about the importance of this area, it’s all too easy to lose touch with the elements which really matter. While this field is complicated and broad, it doesn’t have to be one which you hide from, and most people have the skills they need to overcome the challenges which they face in it. This post will explore SEO, giving you a better idea of what you should know.
Not a lot of people realize that Google cares about the way their website performs, though this can end up being a big part of your SEO work. A website needs to load quickly and efficiently, with images being optimized for the space they will be filling, and code files being reduced as much as possible. There are plenty of tools around the web to measure your website’s speed, like GTMatrix providing you with a detailed report of the speed for each of your pages.
Once you’ve managed to make your website run faster, it will be time to start thinking about the structure of the website. The way pages work together, the layout of the content you have on each page, and several other aspects fall into this are. You can use a site like Seobility to scan your site’s structure, and you will get loads of easy to follow advice as a result. To make it easier to understand these scans, you can find some of the most important elements of site structure below, giving you the chance to start working on it for your own site.
Titles: Google expects to have an easy time reading your pages, and titles are a big part of this. Each title should include keywords and search terms, be relevant to the content below it, and have the right type of tags assigned to it. For example, the main title on a page should always be in an H1 tag, and should describe the area which the page covers.
Page Hierarchy: Getting through all of the pages on your website can be confusing for a search engine. Main pages should always be the easiest to find, followed by sub-pages which are less important. You can achieve a hierarchy like this with your menus, but systems like WordPress also let you make it more obvious, and it is worth using these tools where available.
Meta: The titles and descriptions you see on Google search listings are extremely important, and a lot of businesses put huge amounts of time into them. These pieces of content need to be the right length, contain all of your page’s keywords, and be natural to read, but you can find countless examples of this around the web to help you out.
Along with mastering your site’s structure, it will also be crucial that you put some time into getting your content right, and this can be even trickier than the early stages of your SEO project. Seobility can help with this, with its content scan giving you loads of information about the state of your images and text. Images are more critical than a lot of people realize, with their names and ALT tags providing Google with a way to understand what the images are, without having to use a pair of eyes to see them.
The text is a little more complicated. You need to have more text than code on each page, while also balancing out readability and the amount of keywords you have floating around. The content you write needs to be informative and on point, without becoming unnatural and bloated. Companies like SEOExplode can help you out with this, providing you with a far more detailed analysis of your website, while also giving you suggestions which will help you to push your website in the right direction.
Google’s search tools are largely built around reputation, and this is something which site owners can take advantage of. If you’re able to get a website with a very good reputation to link through to your own site, Google will view you as more trustworthy, and this will increase the chances that you’ll hit the top spot in searches. This makes it well worth looking for opportunities to have your website linked on other sites. Social media can be used for this, but it will also be worth putting some time into the more natural links you can achieve.
Finally, as the last area to consider, it’s time to think about local SEO. To give small businesses a chance to get their voices heard without having to compete with national companies, Google gives special allowances when it comes to local searches. Google My Business enables you to set up a profile which local searchers will see almost immediately when they look for your services. Along with this, though, you also have to do some background work.
The content on your site should have a good amount of mentions of your location, giving Google a little bit more to work on when it comes to putting you into the right searches. You should also work hard to get yourself onto local directory websites, as the search engines will use platforms like this to help them to find websites in local areas. As time goes on, these tools are becoming more complex, but the resources surrounding them are also diversifying, making it easier to go down the right track.
With all of this in mind, you should be feeling ready to take on the challenge of getting to grips with your SEO. A lot of people struggle with this work, finding it hard to know what needs to be done when they aren’t in enough searches. As time goes on, though, this should get a little easier, and you will get better at pushing your site into the right searches.