Is Your Business Making A Good First Impression?
Did you know that it takes the average human being about seven seconds to formulate a first impression? As a business owner, this means that you have a matter of seconds to impress. It’s essential to get it right the first time around as you never know if you’ll be offered a second chance. If you’re keen to get off on the right foot, here is some advice that will help you impress from the start:
Look the part
If you were going to an interview, you’d probably spend time choosing an outfit, doing the ironing, and getting yourself sorted so that you looked smart and professional. Apply the same level of attention to any business meeting or pitch you attend, and encourage your employees to do the same. If you look reliable, trustworthy, and confident, you’ll make a much better impression than if you look scruffy or disinterested. It’s not just important for you and your team to look professional. Anything that carries your brand name should be used to promote your business. If you use delivery cars, vans or trucks, or you have a shop front, it’s critical that they also look the part.
Organization is so important in business. If you can’t find client records at a clinic or you’re fumbling through pages of figures during a presentation, this isn’t going to give the client or a potential investor a good impression. Use state-of-the-art technology to run your business efficiently and manage your time wisely.
If you don’t already use software and systems to organize and store data, consider getting in touch with an IT agency that can recommend products and systems that help you save time. If you run a medical business, for example, look for an agency that offers IT consulting for the healthcare industry. If you’ve got a meeting planned, or a client is due to arrive for an appointment, always prepare in advance and make sure you’re on time. A lack of punctuality can put people off, and they may consider looking elsewhere.
Treat every customer like a VIP
Have you ever been into a store and walked out because you received poor service? If so, you’ll know how off-putting it can be to feel like you’re somehow inferior to other clients. As a business owner who is keen to impress, you should make it your mission to treat every person like a VIP. Customers value service, and it can make all the difference. If you’ve been out for a meal, it doesn’t matter how fantastic the food was if the waiter was rude. Focus on forming positive relationships with your customers, and ensure everyone receives a warm welcome.
In business, first impressions count for everything. If you’re keen to push your company and hit the big time, it’s vital to understand the importance of getting off on the right foot and taking advantage of opportunities to promote your brand.