Marketing Tools To Make The Most of Your Business
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When you started your business, or indeed if you are starting one, you will have dreamed of the success that you could achieve; and rightfully so. But, as we all know, success doesn’t come overnight and you will have to put a lot of work into the business, often exploring various strategies to succeed. One of those areas is marketing, an important part of any money-making venture. So, we are going to break down some of the ways you can advertise your company both online and offline to get the most out of your ideas.
There are several areas of digital marketing to explore and we are going to look into a handful of them starting with search engine optimization (SEO), the name given to the process of affecting your online visibility in the unpaid results of a search engine. This method of online marketing is going to be vital to the success of your company so understanding how it works and what your options are will be key. For example, a basic way to improve your SEO is to make sure your website is user-friendly. Usability comes in many forms, for starters high-quality content is a good way to encourage users to stay on your page for longer, this is called dwell time. While it is not disclosed what the exact metrics for SEO is, it is thought dwell time is one of the key factors in deciding your website’s ranking. This is because the longer a user spends on your page the more content they are believed to have taken in, which in turn suggests your content is relevant to the search.
Another aspect of search engine optimization is the keywords on your page. First of all, you should do keyword research page by page, and that goes for whatever your business is. One of the best ways to ensure the keywords on your page are relevant is to use the Google Keyword Planner. Your SEO keywords are the key words and phrases in your content that search engines recognize and allow people to find your website, so their importance cannot be underestimated.
Moving on from SEO to a very popular form of online marketing, social media. Making the most out of social media can be a lot harder than you might think and a lot of the work comes down to prior research. Facebook, Twitter, YouTube and the many others all offer their user base something different and therefore attract a different market. This is important for you to be aware of before you start any campaigns on social media. As an example of this consider your Facebook page, who is it aimed at? Well according to research on social media audiences, Facebook is well represented across all age groups except the younger generation who are turning to Snapchat. So you need to ask yourself, who are you looking to attract to your website and where are they networking?
Once you understand your customers’ social media habits, you will need to look into the different options available to you. Again content is king, just like with SEO, but this time you are looking less at what appears in search engines and more at what will attract people. Consider what it is that you’re posting, because engagement is going to be vital to your success on social media.
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Now, we’ve discussed what you can do online but that doesn’t mean you should neglect the more traditional ways of marketing your business. This means getting your brand out there with leaflets, posters and any other way you can think of. Brand recognition is key to your offline marketing because it is the most tried and tested method of reaching your market and beyond, while also being a way of merging your online and offline marketing plans. Looking into print companies that can help you with promotional products like Dynamic Gift Promotions will give you a better idea of the kinds of marketing tools at your disposal.
Understanding your target market is going to be the best way to plan your marketing strategy. A combined approach could be best for you so that you cover your bases. But if you’re looking to keep your budget on the low side, make sure you are preparing yourself with the best tools as discussed above to succeed with your marketing.