Never Underestimate The Power of Your Website
A few decades ago you may have put an advert in the local newspaper or you might have invested some money in a TV commercial if your budget would allow for marketing. Nowadays, marketing takes on a whole new meaning with the emergence of all things Wi-Fi enabled, social media driven and millennial focused. While traditional methods of marketing still have their place, the importance of having a website for your business shouldn’t be underestimated.
Websites used to be a Geocities style page with a splash of colorful fonts and maybe an image or two. In the twenty first century, your website will be the epitome of your startup’s branding, ethos, and personality. This will be the platform that generates most of your sales, enables you to compete with your rivals and helps you to engage with your customer base. Take a look at these reasons why you should be reassessing the quality of your website.
Ensure that your website has an excellent hosting package and that there is no lag or downtime for your site. Your website needs to be accessible around the clock. If you ship products globally, individuals thousands of miles away, that speak a totally different language to you, may be looking at your site while you are catching some much-needed shut-eye. Unlike a store that has set opening hours and is only accessible to your local clientele, your website is an all-encompassing platform that can increase your sales and see your profits surge.
While you may still rely on local footfall and passing traffic for your retail establishment or eatery, a website will give you that much needed wider exposure. Here, you can link to your social media platforms, engage with your customers in a more meaningful way and tap into the millennial generation. By employing the SEO services of a specialist, you can ensure that your website and its content is honed to attract your niche market. Your little patch of the Internet will be on the first page of the Google results, and you can be certain that your online exposure is maximized.
A website, even one run by outsourced experts off-site, will be infinitely cheaper to maintain than other marketing methods. With a foray into the world of Google Ads, the optimum connectivity between your social media feeds and your website, plus a relevant and readable professional blog, you could generate a following online. Promoting yourself and your business may feel odd, but by doing this online, you are marketing in the most cost-effective way. Hosting, maintenance and troubleshooting cost very little annually. However, the return can be lucrative in terms of traffic, new clientele and sales. Some people even choose to base themselves solely online with minimal overheads, making their businesses simpler entities from which to generate revenue.
Becoming a successful entrepreneur is no easy task. However, by putting your time, money and effort into maintaining an excellent website, you can be sure of an exceptional online presence to maximize the success of your startup.