Pros and Cons of Giving Free Product Samples
It’s frustrating when you’ve got an amazing product but you just can’t get it to sell. You know for sure that if people bought it they would absolutely love it but getting over that first hurdle and getting the ball rolling can be a big struggle. Sometimes, the best way to prove to a customer that your product has value is letting them try it out. Offering a free trial could help you kick start sales but it doesn’t always work that way. If you’re thinking about giving a free trial of your product to customers, these are the pros and cons.
Customers Rely On Your Product
If you give a free trial of your product or service to a customer and they start to use it, they may rely on it. It’s one of the best customer onboarding techniques out there. Customer onboarding is the process of teaching a customer how to use your product and what the benefits of it are. Once they come to see those benefits and they start to depend on your product in their day to day lives, they’re far more likely to buy it once the trial is up. This is particularly successful with computer software because people will be reluctant to change to something else when they’ve spent a month putting all of their information to your program.
Great Products Sell Themselves
Telling somebody the benefits of a product isn’t the best way to sell it. They won’t trust your judgment because you’re naturally going to tell them that they need whatever you’re selling. You could also run into problems trying to explain the benefits of the product without being able to demonstrate it in a real life situation. When you give a free trial of your product, you let it speak for itself. If the product is as amazing as you think it is, customers will agree and you’ll start to see some sales coming in.
The biggest downside to free trials is obviously the cost. You’ll have to pay to produce those products which you then aren’t getting paid for. The upfront cost of that is going to be pretty big so if you’re low on cash it isn’t always viable to offer free trials. If you do have the cash, that initial investment is worth it but only if you start seeing an increase in sales. It’s a big risk because if the free trials don’t inspire sales, you’ve lost a lot of money.
People Might Never Use It
How many times have you downloaded a free trial for something that you never get around to using? I’m betting it’s at least a few. Everybody does it because you’ve got nothing to lose by accepting a free trial of something if you think you might use it at some point. But if your customers are doing that, you’re paying money to produce something and giving it out for free, and you aren’t seeing any returns on it.
Free trials can be a good way to boost sales but be aware that it’s a big gamble and you might not see any returns so only do it if you can afford to lose that money.