The Best Way to Market Your Beauty Business
If you are looking to get your beauty business off the ground, it is important that you focus on the needs and preferences of your audience and target market. You must do your market research and your competitive analysis so you can develop the unique brand messages that will capture the attention of your audience. There is more to successfully running a business than having all the materials and equipment; you will need to learn how to talk your market’s language. Below you will find a few tips on how to create effective marketing campaigns for your beauty business.
Image via Max Pixel
Logo and Promotional Material
The first step of branding is your logo design and your promotional material. It has to be easy for your potential customers to find your location and have a good idea of your facilities. This might be one of the main reasons why choose salon suites and how to display your unique offers, promotions, and treatments on your premises. You will be able to give out a professional message about your business if you choose the right promotional banners and premises.
Many salon owners don’t consider social media as one of the main methods of getting the word out about their services. In fact, you will be able to save money on your advertising. The good news is that you only have to set up your social media accounts and you can post before and after photos, as well as images of your salon design and other updates. Once you have captured the attention of your audience, you will be able to turn them into followers and add them to your sales funnel to increase your profits.
Image via Pixabay
If you are not considering your website as one of your main sales tools yet, it might be time to think ahead. When you open your business, you pay attention to the design and the atmosphere, so you should do the same when it comes to your site. It should be your virtual shop window and your promotional tool that is available 24 hours a day, 7 days a week. It can be used for marketing and branding, and should be user-friendly so your visitors can find out more about your services and how they can make a booking.
Third Party Sites
It might also be a good idea to team up with local Facebook groups and business directories, so you can feature your offers for local people. You might need to pay a nominal fee for the exposure, but after all it will be a good way of getting noticed by your target market. Look for business directories and sponsored advertising opportunities on blogs and local websites, so you can get more exposure.
If you are not asking for reviews on social media and rating sites after your clients leave your salon, you are missing out on free word-of-mouth advertising. You will need to ask for written testimonials, or just the permission to take and publish before and after photos. You might also offer a discount to your loyal customers for recommending one or more of your services to their friends or family members.
You can’t live without review sites if you are running a local business. Today, people are not searching in directory books when they are looking for specific services, professionals, or companies. First, they will check out social media pages and ask their friends to recommend them a service. Second, they will read reviews before they choose which company to go with. This is the reason why you need to be present on Google My Business, Yelp, and Yell, as a minimum. This way, you will be in front of their eyeballs all the time.
Lead Capture Pages
It is crucial that you design your marketing methods in a way that you engage with your customers and understand their needs. You can create effective lead capture pages or squeeze pages that will allow you to continuously reach your target customers and send out regular promotions. You will need to offer something in exchange for their personal details and email address, such as exclusive discounts or free treatments, but it will be worth the investment, as you can turn interested people into loyal fans and customers.
Image via Max Pixel
When it comes to the beauty treatment industry, you will need to know that there are some busy periods, such as proms and the wedding season, while during other seasons it can be really quiet in the salon. You can offer great packages for weddings and nights out, as well as photo shoots, but also make sure that you get people to come back to you regularly. This will give you a reliable residual income and help you manage your finances better each month. Design some combined treatment offers that will impress customers who are looking for more value for money, and consistency.
One of the best ways of growing your existing beauty business is introducing exclusive discounts for loyal customers. It doesn’t take a lot of planning and designing work to create your own loyalty cards and get people to sign up for your offers. You can offer buy one get one half price treatments, or a free treatment after buying three or four. You might also provide your loyal customers with priority appointments or let them try the latest cosmetics first. If you can show your appreciation for their business, you are going to be able to connect with them on an emotional level.
Managing and growing a beauty business can be challenging. There are a lot of competition out there, and you will have to make sure that you are talking your customers’ language. Create promotions that will entice them to coming back for more. Create your brand image through your social media pages, promotional materials, and website, and make your most loyal clients feel valued. Brand your company through your location, your photos, and build a solid follower base that can be turned into a group of loyal fans.