You Must Trust Yourself Before You Can Sell Anything

Over the past few years I’ve been fortunate to work with several talented and successful coaches who guided me through the process of building my coaching business. Before I hired a new coach I would observe her style and approach to business and assess whether or not the service she offers would help me get to the next level.  I used to think to myself, “How will I ever get that good at finding my dream clients and selling my programs?” I admired their professionalism and how easy they made it look to be successful in the coaching world.

Each time I signed up for a new program, I thought I would find the missing piece that would give me the keys to the success that I so deeply desired. By the end of each program I knew that my money was well-spent – I connected with amazing women, gained useful tips and learned new strategies to apply in my business. But I often felt like something was missing – like the one thing I really needed I still wasn’t able to find.

It wasn’t until a close friend of mine told me that I needed to stop looking for the answer in a coach or a new program – that I needed to trust myself and understand that I already have what I need to succeed. My initial thought was that I do trust myself. Then I thought a little more and began to wonder if I really did trust myself. Going a little deeper, I admitted that I didn’t trust myself and that I was hoping to discover a new technique or strategy that would help me find my dream clients and build a booming coaching business.

I’m grateful that my friend is a true friend and that she was honest with me. This new realization helped me learn, grow and get out of my own way. What I discovered is this:

If you don’t trust yourself and don’t believe that you’re well-equipped with the right knowledge, experience and skills to effectively serve your clients, your business will not grow. No one will want to work with you no matter how you professional you appear to be. People can sense the energy and vibe you give off when you’re unsure of what you have to offer.

Trusting yourself means that you accept that the challenges you’ve had up until this point have been lessons and preparation for you to show up and serve your dream clients. Trust that you are their solution and they will accept you as such. Reflect on the choices you made to overcome personal adversity and know that someone needs that solution to help them move beyond where they are at this moment in their life.

Trust that you’ve been given a purpose and a mission that you must fulfill while you’re here. Know that just as you were assigned this purpose, you were also given everything you need to fulfill it. It may take a little time for you to uncover all that you have within you, but you have to trust and know that it’s there. In due time it will be revealed to you.

At the end of the day, people buy from people that they know, like and trust. If you don’t trust yourself, then you should not expect anyone else to trust you enough to buy anything you’re selling.


  • Erica, this article has answered my prayers this a.m. And definitely alleviated my throbbing anxiety. Trust myself! Yes, I think I’ll do just that!

    Nakeetsha Reply
    • That’s wonderful, Nakeetsha! I’m so happy to hear that you were blessed by this article. Have a great day!

      Momswithdreams Reply

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